Category Rant

Marketing Subversion: LED Televisions

Obviously this girl is showing us that she prefers it small.So I am flipping through a weekly insert in our local paper for Fred Meyer, and my eye catches an ad for a new Samsung 42″ LED television for a little under $2500. I’m instantly confused and perplexed, as I often am, but this time it’s because I am rather surprised that a retail outlet such as the Fred Meyer electronics department, would be one of the premier resellers for cutting edge video technology. I shop at Fred Meyer all the time, love the place, but it’s not the first store to roll off my tongue when searching for the latest electronic gadgets. Also, I’ve been waiting for OLED technology to make it’s way from Japan for several years, and expected there to be quite the fanfare when these were being shipped and….oh, wait…...

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